For this exercise we were asked to go and find some examples of visual conventions used in todays society.
A visual convention could best be described as a 'visual metaphor' - a representation of something by way of a visual image that suggests a particular association or point of similarity.
Some examples include:
Juxtaposing a image of a sports car with an image of a panther suggests that the product has comparable qualities of speed, power and endurance.
or using an image of an umbrella to promote the services of an insurance company visually suggests protection.
A lion is another common example. Using a lion can represent leadership, courage, strength, power and royalty.
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